Pantone has just released the Colors of the Year for 2016, 'ROSE QUARTZ' and 'SERENITY' (PANTONE 13-1520 & PANTONE 15-3919) and I think they’re absolutely fabulous! (You can see the full colour range here.)
Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure. Serenity is weightless and airy, like the expanse of the blue sky above us, bringing feelings of respite and relaxation even in turbulent times.
Below are a few examples of how I have utilised these colours in some of my work, all available on my RedBubble profile.
Daisy serenity - Queen size Duvet cover
As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colours that psychologically fulfil our yearning for reassurance and security are becoming more prominent. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.
Pantone says, "In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design. This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer's increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage."
::
